STRENGTHS
Brand image as a leading educational provider
Global company
Leading publisher for students of English as a second language
WEAKNESSES
Customers limited to educational providers
Smaller market share
Technology to run product may not be available in some foreign markets
OPPORTUNITIES
International expansion
Purchase smaller digital education companies to increase market share
Invest in technology to make product more appealing
THREATS
Other companies expanding into digital education market
Technological advancements by other companies could make product obsolete or force further investment to keep up with new technology
Lack of adequate school funding may render product too expensive
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